Rajasthan Government and FCEL inked agreement to launch Annapurna Bhandar Yojana

Rajasthan State Food and Civil Supplies Corporation (RSFCSC) and Kishore Biyani-led Future Consumer Enterprise Ltd (FCEL) on 20 August 2015 inked an agreement to launch the Annapurna Bhandar Yojna, which is a Public Private Distribution Scheme, the first-of-its kind in India.

The agreement was signed in presence of Vasundhra Raje, Chief Minister of Rajasthan in Jaipur.
The agreement was signed with an aim to provide better quality multi-brand consumer goods at competitive prices to the public of the state through Fair Price Shops (FPS).

Under the Yojna, Annapurna Bhandars will emerge as malls in rural areas of Rajasthan and in the first phase, the scheme would be operational through five thousand Fair Price Shops in the state.

As a pilot run, this scheme was launched through five shops in Jaipur city and one at Udaipur by supplying multi-brand daily consumption products.

The PPP agreement enables Rajasthan State Food and Civil Supplies Corporation in implementation of its function of providing non-PDS (Public Distribution System) items at affordable prices to general public through Fair Price Shops.

Chief Minister Vasundhra Raje said this scheme will become India’s biggest entrepreneurship drive with five thousand fair price shop dealers turning into entrepreneurs with Annapurna Bhandars.

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