Ravishankar Prasad launched Digishala TV Channel to promote cashless India
Digishala TV Channel and Digi Dhan Abhiyan were launched to make people aware of the benefits of digital payment and how to use digital mode for payment.
Union Information and Technology Minister Ravishankar Prasad in December 2016 launched Digishala TV Channel. Digishala TV is a free-to-air channel which will educate people about digital payment and is available on DD free DTH service.
The channel was launched with an aim to encourage people for digital payment in their everyday life. It will be airing shows targeted at the rural and suburban population to inform them of various aspects of going digital like UPI, e-wallet, AADHAAR, USSD and usage of cards through talk shows and demonstrations.
Apart from Digishala TV Channel, the minister also launched Digi Dhan Abhiyan. The Abhiyan seeks to enable every citizen, small traders and merchants to adopt digital payments in their everyday financial transactions. During the campaign, the citizens will be informed about various modes of digital payments. People will be educated to download, install and transact digital payments via their mobile.
While launching Digishala TV Channel and Digi Dhan Abhiyan, the minister said digital mode of payment has witnessed an unprecedented upsurge from four hundred to one thousand percent. According to him, since demonetisation, the e-wallet has gone up to 63 lakh from 17 lakh transaction per day after demonetization. Transactions through Rupay cards have also gone up from 3.85 lakh to 16 lakh per day.