The retail business of Sahara India Pariwar called Sahara Q Shop entered into the Guinness World Records when it opened record 315 outlets in 10 states of India, just at one time on 1 April 2013.
The commencement of these retail outlets was closely monitored by the Guinness World Records’ officials in order to verify as well as register new world record of Sahara Q Shop. The certificate of the record was presented to Subrata Roy, the group chairman.
The Sahara Q Shop stands against adulteration and quality consumer merchandise products at the fair prices. At present, Sahara has 550 operational stores. By the end of 2013-14, Sahara expects to open 10000 stores across India.
The Sahara Q Shops are opened in company-owned formats as well as under the franchisees. The sizes of these shops are between 300 sq ft and 500 sq ft.
The executive director of Sahara Q Shop explained that in just eight months, the consumers found quality and purity of the products, which led to an increase in the demand of Sahara Q Shops.