TCS became world's most powerful IT Services brand

Feb 4, 2016 11:16 IST

Tata Consultancy Services (TCS) on 3 February 2016 announced that it has been rated as the World’s Most Powerful Brand in IT Services by Brand Finance, the world’s leading brand valuation firm.

Scoring highly on a wide variety of measures such as familiarity, loyalty, staff satisfaction and corporate reputation, TCS emerged as the IT services industry's most powerful brand with a score of 78.3 points earning it an AA+ rating.

TCS is also the fastest growing brand within its industry over the last six years. The company’s overall brand value has increased from $2.34 billion US dollars in 2010 (when the first evaluation of the TCS brand was conducted) to 9.04 billion US dollars in 2016, which shows a growth rate of 286 per cent.

Key highlights of Brand Finance Global 500 2016 Report

Disney is the world’s most powerful brand
Despite slowing sales, Apple is the world’s most valuable brand
Volkswagen brand value falls by $12 billion US dollars following emissions scandal
4 of the 10 fastest growing brands are Chinese
Strongest brands’ shares outperform the S&P 500 average

The World’s Most Powerful Brands (Top 10)

Rank

(brand strength)

2016

Rank

(brand value)

2016

Brand

Sector

Domicile

Brand Value

2016

(USDm)

1

24

Walt Disney

Media

US

31,674

2

324

Lego

Toys

Denmark

4,520

3

80

L'Oréal

Conglomerate

France

14,990

4

58

PWC

Commercial Services

US

18,569

5

288

McKinsey

Commercial Services

US

4,881

6

29

Nike

Apparel

US

28,041

7

79

Johnson's

Consumer Products

US

15,115

8

17

Coca-Cola

Soft Drinks

US

34,180

9

72

NBC

Media

US

S 16,103

10

2

Google

Technology

US

94,184

About Brand Finance

Brand Finance is the world’s leading brand valuation and strategy consultancy.

The company provides clarity to marketers, brand owners and investors by quantifying the financial value of brands.

It was founded in 1996 by David Haigh.

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Read more Current Affairs on: Tata Consultancy Services , TCS , Brand Finance , IT Services , Disney , Apple

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