The Telecom Regulatory Authority of India on 20 January 2012 asked telecom companies to block bulk international SMS. TRAI’s move is aimed at giving mobile subscribers further relief from pesky messages.
the new regulations on unsolicited telemarketing calls and SMS were not being properly followed, the TRAI stated that there were several incidences of promotional SMS being routed through the servers located at international destinations and delivered to customers registered for not receiving telemarketing calls.
TRAI observed that generally such SMSes originated from locations within Germany, Sweden, Nauru, Fiji, Cambodia, Bosnia, Albania, Grenada, the United Kingdom, Jersey, Sint Maarten, Tonga, Vanuatu, Namibia, Panama, and Antigua and Barbuda. These SMSes contain the headers which are alphanumeric or starting with +91 or numbers with international codes.
the regulator thus oredered all telecom companies to ensure that no international SMS containing an alphabet header or alphanumeric header or +91 as the originating country code is delivered through their networks. Also, if any source or number from outside the country generates more than 200 SMSes an hour with a similar signature, these could not be delivered through the network.
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