The Union Cabinet of India on 13 October 2011 approved the proposal of Information and Broadcasting Ministry to publicize the Digitalisation of Analogue Cable Systems Ordinance. The objective of the ordinance is the complete digitalisation of cable television in the four metros by 31 March 2012. By the end of 2014, all parts of India are expected to have phased out analogue cable TV.
India has started the process of a global transition towards digitalisation. USA completed the process in 2009, China has set the deadline of 2015 to phase out anologue transmission.
The approval of the ordinance means that all customers must have a set top box whether they want to receive free-to-air or pay channels. They could watch high quality channels of their choice and will get access to internet and telephone through the same digital cable. Broadcasters will generate more revenue directly from subscribers, and it could reduce their dependence on TRPs and advertisers.
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