The Union Government of India on 27 November 2012 approved a scheme under the 12th Five Year Plan for carrying out an anti-piracy initiative in the audio-visual sector with an allocation of two crore rupees. The new scheme of Information and Broadcasting Ministry aimps to put special focus on piracy on the internet. Under the scheme, the campaign on piracy through audio-visual, internet and print media will be launched.
The piracy continues to be a key challenge for the Indian film sector and has been a prime reason for the decline of the home video market in the country. The emerging threat to legitimate exhibition of films is illegal download of films available on websites.
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