The Government of India’s Wall Calendar for 2013 was launched on 14 December 2012 featuring various flagship programmes of the Government, which includes Aadhaar based Direct Cash Transfer Scheme to be implemented in 51 districts from January 2013 among others.
The calendar is printed and designed by Directorate of Advertising and Visual Publicity (DAVP) of the Ministry of Information and Broadcasting, which has over the years worked on developing social advertising brand Bharat Nirman.The theme of the calendar is ‘Bharat Nirman- Sabka hit, Sabka Haq’.
| Month | Schemes |
|---|---|
| January | Aadhar based Direct Cash Transfer Scheme |
| February | PM's 15-point programme for welfare of minorities |
| March | Sarva Shiksha Abhiyan |
| April | Mid Day Meal Scheme |
| May | Mahatama Gandhi National Rural Employment Guarantee Scheme (MNREGA) |
| June | Immunisation |
| July | Saakshar Bharat Abhiyan |
| August | Janani Shishu Suraksha Karyakaram |
| September | Empowerment of scheduled castes |
| October | Pradhan Mantri Gram Sadak Yojana |
| November | Rajiv Gandhi Grameen Vidyutikaran Yojana |
| December | The Indira Awas Yojana |
Calendar as a tool of communication played an important role in disseminating information regarding the policies of the Government despite the fact that media platforms were enhancing their reach through digital means of communication. The Calendar is dedicated to aam aadmi.
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