Union Government launched online marketing platform Mahila e-Haat

Mar 8, 2016 10:44 IST

Union Minister for Women and Child Development Maneka Sanjay Gandhi on 7 March 2016 launched Mahila e-Haat portal in New Delhi.

The Mahila e-Haat portal, http://mahilaehaat-rmk.gov.in, is an online marketing platform. It will provide access to markets to thousands of women who make products and are spread all over the country.

Features of Mahila e-Haat

• It is a unique initiative since this is the first time that the government will help women to sell products online.

Products & services: It allows women entrepreneurs to leverage technology for showcasing products made or manufactured or sold by women entrepreneurs. This facility is also available to services, like tailoring, also.

• The product, along with photograph description, cost and mobile no./address of the participants will be displayed on the e-Haat enabling direct contact between sellers/service providers and buyers.

Participation: It is open to all Indian women citizens more than 18 years of age and women SHGs desiring for marketing their legal products/services after indemnifying RMK from any or all acts of transaction.

Rahstriya Mahila Kosh (RMK) is primarily involved in the creation of the portal and the entire business of e-Haat can be handled through mobile phone.

3-Stages of women empowerment: The launch of Mahila E-Haat is the first stage towards achieving the objective of women empowerment.

• In the second stage Mahila E-Haat will be integrated with e-commerce portals to provide a larger platform for selling and buying.

In third and final stage, it will culminate into Women’s Entrepreneurs Council which will help to expand this initiative further and give it an institutional shape.

Benefits: It will benefit more than 10000 Self Help Groups (SHGs) and 1.25 Lakh women beneficiaries spread across the country.

• This unique e-platform will strengthen the socio-economic empowerment of women as it will mobilize and provide better avenues to them.

• It will act as a catalyst in creating a new generation of business women and help women to make financial and economic choices.

• It is an initiative for women across the country as a part of Digital India and Stand Up India initiatives.

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