Worldfloat, a social networking site on 18 February 2014 announced that it had introduced e-commerce feature named Citydeals that would take on the major players like Flipkart, Snapdeal and OLX in discount deals market.
Pushkar Mahatta, the founder of Worldfloat said that the new feature would allow users to sell and buy products locally. This feature is like the feed of Facebook and would allow users to sell and buy products like mobiles, real estate, bikes, car and more. Initially the services of the new feature will be available in major cities - Delhi, Mumbai, Chennai, Bangalore and Kolkata.
This feature is different from its competitors because the company will not charge a single penny from the users for selling or buying their products, but the monetising model will be advertisement-based.
Worldfloat was launched in June 2012 as a social networking site and since then it has added features like free online movies, education videos, search engine facilities and comparison engine.