Defining or predicting about the purchasing or spending behaviour of a completely strange customer is tricky and difficult to predict or define. You can’t guess what a customer can buy the next moment; especially when you don’t have any data related on his/her purchase-history. And anybody who claims to be able for the same may make big mistakes while building an opinion on spending behaviour of the strange customers. The purchasing or spending behaviour of Indian customers is bafflingly diverse and constantly changing. In addition, the tech-enabled aggressive marketing campaigns make the situation even more complex.The uncertain spending or purchasing behaviour of Indian customers makes it difficult and tricky to build certain opinion. To upgrade marketing skills, you need to be watchful and alert, always. In this article, we have explained some facts related to the spending or purchasing power of the Indian customers, which can help you to upgrade you marketing skills.
They believe money can buy everything
The young customers believe that they can buy recognition and happiness with money. And, they don’t consider the ways wrong that leads them to monetary success. In their professional life, they are successful and do make major achievements, which gives them strength and confidence. It makes them feel like they can win over everything they want to. In simple words, the young customers tend to buy everything which they think can give them recognition in the society and bring happiness to their lives. So, consider this fact about the young customer while drawing your marketing strategy for product promotion campaigns. It would help you to effectively handle the young customers which could help you to grow as marketing professional.
They are desperate to purchase their favourites products
Most of the customers tend to buy the products with credit card debt or on convenient EMIs when they like any product. It has made purchasing easier for the customers which has created ideal situation for them to buy what instantly attract them. From purchase of two-wheelers to spending on eating out, they require everything. In straightforward word, the customers become desperate and instantly buy the products with their credit cards. So, consider this factor while planning any marketing strategy. It would help you to understand the purchasing behaviour of customers, which could help you to make required preparations.
They desperately seek newness products
The technology enabled marketing mechanism has reduced the number of impulse purchases on roads. The number of customers making online purchase is increasing while the number of impulse purchases on roads is gradually decreasing. Apart from it, now the customers tend to seek newness which these online websites provides in plenty. So, while analysing your customer pay attention to this fact. It would enable you to prepare an effective marketing strategy, which could help you to achieve success and growth.
Empowered woman influences family decisions
The empowered woman is now playing major role decision making in families; especially when it’s about to purchase anything from the market. Most of the women of the middle class families use WhatsApp, and create a group in which they exchange their ideas or opinions on the purchase of the certain products. It ultimately has an effect; especially on family decisions related to the purchase of products. So, consider it while working as marketing professional. It would help you to grow as a marketing professional.
Finally
Predicting or defining about the spending or purchasing of the customer is difficult and tricky. But to survive as a marketing professional, you must be able to build an opinion about the purchasing or spending habit of your customers. In this direction, some facts related to purchasing habit can help you a lot. In this article, we have explained some facts, which can help you to draw an effective marketing strategy.
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