The Indian Institute of Management, Bangalore (IIM-B) offers a three-day course on “Strategic Management of Luxury Business: Managing luxury products and services” to open more opportunities for senior managers and entrepreneurs in the luxury brand market.
The institute starts this course following the report of a global affluence study by research group TNS that established that India is home to three million affluent households. Further, another similar study revealed that the wealth of high net worth individuals in India, i.e., people with assets of $1 million and above, will get more than double by 2015.
Professor S Raghunath of corporate strategy and policy at IIM-B asserted that the Indian luxury consumer has evolved rapidly along a path that is naturally different from those in other developing economies. In fact, the concept of luxury in the Western world is quite a different from what Indians perceive about luxury. "Those brands that understands this, will better connect with the local Indian consumer and succeed," adds Prof Raghunath who will teach the course with Manoj Nakra, an alumnus of IIM-B, who has been managing international luxury brands for two decades.
Intent to examine the major future trends that will shape the evolution of the luxury business in India, the course is open for entrepreneurs and senior managers of new luxury businesses, designers looking to create luxury brands, suppliers, and advertising agency executives of luxury brands, etc. During the course, the participants from established brands in luxury retail will learn the skills on how to strengthen their brand presence in India.
This course will also help entrepreneurs in shaping up a workable business model that would work for Indian conditions.
Course Details at a Glance
Commencement of Course: 9-11 December 2013
Eligibility: Entrepreneurs and senior managers of new luxury businesses; designers looking to create luxury brands; suppliers; advertising agency executives of luxury brands, etc.
Curriculum: The course material will include case studies, lectures and talks by industry leaders
Residential - Rs 60,000
Non-residential - Rs 58,500
Early Bird cutoff date: 18 November 2013, and fees for them:
Residential: Rs. 57,000/-
Non-residential: Rs. 55,575/-
For Brochure, application and detailed information about the course, click on the link given below:
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