Apollo Tyres tied up with Manchester United to become its Tyre Partner in UK and India

India's second largest tyre maker Apollo Tyres on 21 August 2013 announced a tie-up with Manchester United

Created On: Aug 22, 2013 17:10 ISTModified On: Aug 22, 2013 17:29 IST

India's second largest tyre maker Apollo Tyres on 21 August 2013 announced a tie-up with Manchester United to become its official tyre partner in UK and India.

The tie-up with Manchester United will help Apollo produce football based play zones constructed from used tyres. These rubber-based pitches will be based by young people from local communities in the UK and India to encourage them to take up soccer as sport. It will encourage healthy lifestyles and develop sporting skills in young people.

A Nielsen survey in 2010 found that 47 percent of India's 1.2 billion population can be described as football fans. This partnership will help Apollo promote its brand and encourage sporting activities among people.

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एग्जाम की तैयारी के लिए ऐप पर वीकली टेस्ट लें और दूसरों के साथ प्रतिस्पर्धा करें। डाउनलोड करें करेंट अफेयर्स ऐप

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