BBC and ZeeQ Signed Agreement for Bringing Cbeebies’s Programmes to India
BBC Worldwide and Edutainment channel ZeeQ on 4 June 2013 announced that they signed a licensing agreement for airing CBeebies programmes in India.
BBC Worldwide and Edutainment channel ZeeQ on 4 June 2013 announced that they signed a licensing agreement which would facilitate to bring time band of the CBeebies’s programmes to the Indian audience.
CBeebies is the BBC’s pre-school channel. The agreement between BBC and ZeeQ will help the latter in airing the programme from CBeebies in India from Monday to Thursday for one hour. The CBeebies band will be launched on 10 June 2013. During the band, live action series of Teletubbies for pre-schoolers will also be aired. Apart from Teletubbies, other shows that will be aired include Charlie and Lola as well as 3rd & Bird.
These shows will also be dubbed in Hindi language for dual language feed of the channel. At present, ZeeQ caters to the age segment of 4-14 years. The agreement between BBC and ZeeQ will help the latter in additionally catering to the age group of 0-3 years as well.
ZeeQ has mix of animated shows as well as live action at present. The reach of this channel is around 20 million households. The prominent shows of this channel include MI Four- The Multiple Intelligence quiz, Sid the Science Kid, Teenovation, Amar Chitra Katha Heroes, Science with BrainCafe, Word Match and The Weekly Wrap.
In the year 2012, BBC Worldwide had stopped its two entertainment channels in India- CBeebies and BBC Entertainment.