Social media giant Facebook announced on April 18, 2018 that it would be rolling out new privacy choices in compliance with EU rules. The changes will be first seen by European residents.
The social network will start implementing the new privacy measures to comply with the European Union’s General Data Protection Regulation (GDPR), which become effective from May 25.
• Under the new policy, Facebook users will be asked to review and make choices about the advertisements they receive, including whether they want Facebook to use data from third parties or not.
• The users will also be asked to review and choose what to share from the political, religious, and relationship information on their profiles.
• The users will also be allowed to opt in or out of use of facial recognition technology.
• According to Facebook, the facial recognition feature could offer some benefit, such as being notified when someone is using an unauthorized picture.
Speaking on the same, Facebook’s Chief Privacy Officer Erin Egan and Deputy General Counsel Ashlie Beringer said that they not only want to comply with the law, but also go beyond their obligations to build new and improved privacy experiences for everyone on Facebook.
Egan and Beringer added that Facebook users in the EU will start seeing the requests the following week so they can make choices before May 25. The people in the rest of the world would be able to view the choices on a slightly later schedule.
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• Facebook would be taking steps to comply with the EU rules that limit advertising and public viewing of data for teens.
• This will mean that there will be no facial recognition for users under the age of 18 and there would also be a limitation on who can see certain information shared by them.
• Further, to comply with GDPR, Facebook will also limit what it shows to users between the ages of 13 and 15 unless they get permission from a parent.
The development comes a week after Facebook founder Mark Zuckerberg was summoned for questioning following the explosion of the Cambridge Analytica controversy, in which the analytics company allegedly harvested the data of over 87 million Facebook users to manipulate voter behavior in favour of Donald Trump's 2016 Presidential campaign.