Internet Radio Platform for Cricket launched by Kapil Dev

Indian cricket legend Kapil Dev launched Channel 2 Group's internet radio platform for cricket, www.cricketfreeq.com in Mumbai on 2 March 2011.  The internet radio platform was launched as part of Channel 2 Group's broadcasting foray into the cricket World Cup 2011. Channel 2 Group's internet radio platform is India's first internet radio channel on cricket and features Sunil Gavaskar, Kapil Dev and Sir Clive Lloyd as expert commentators. The internet radio platform for cricket will offer ball-by-ball cricket updates and analysis of all matches. Also it will offer contests and other interactive content for fans along with prizes worth over $one million during the World Cup.

Channel 2 Group's internet radio platform for cricket, www.cricketfreeq.com joined hands with Reliance Communications (RCOM) to distribute broadcast content on mobile networks across the world.

Key sponsors for www.cricketfreeq.com for the ICC Cricket World Cup 2011 include MoneyGram, for its three-nation ‘Cricket for Peace' concerts, SpiceJet and Travel Port.

The power of internet radio allows the broadcast to capture audiences of common diaspora across geographies.

Radio has traditionally been a local medium. However with the advent of 3G and high broadband speeds there is a potential to transform radio into a global media with integration across devices and platforms including radio.

Channel 2 Group, promoted by Dubai-based Indian businessman Ajay Sethi  acquired radio broadcast rights for leading sports events like the Cricket World Cup 2011, English Premier League & Dutch League (Football), Rugby World Cup, Wimbledon, Australian Open & US Open (Tennis) and major pro Golf Tours such as US PGA, The Masters, and Ryders.

The group's content tie-ups with leading terrestrial radio channels include Sirius XM, North America, Channel 4 Radio Network for Middle East and CMC Corporation Caribbean.