Milind Soman on 20 August 2013 launched a Change Campaign by Community Against Drunken Driving. The campaign is a youth engagement programme to make people sensitive about the dangers of drunken driving.
The campaign was launched in New Delhi by unveiling awareness stickers. On the occasion, Milind Soman informed that to spread the message he will become a part of all school and college activities as well as he is planning to run for the cause. Milind Soman is known as the marathon man of bollywood.