Mudra Group won 12 awards, including four Golds at the third edition of the WOW awards in April 2011 for events and experiential marketing. Mudra Group also took top honours for small budget promotion NAB May I Help You. Mudra Group was again awarded gold in the category best brand association with a live platform for its Orbit 12th Man initiative for Wrigley.
Wizcraft won seven metals including four golds, and also a WOW Paradigm of the Year trophy for the XIX Commonwealth Games ceremonies.
In the category of on-ground promotion (to increase sales volume), Candid Marketing won Gold for Google Bus Project. Hero Honda Marketing Convention', conceptualised and entered by G2 rams India was judged the best launch event of 2010. SOI Live Marketing won gold for an entry ‘Punjab Mein Kranti' in the integrated media campaign of the year category. In the same category Skoda's Right of Way Expedition by GroupM Media won silver.
Industry bodies supporting the WOW Awards include Ad Club Bombay, EEMA (Event and Entertainment Management Association), ICPB (Indian Conventions Promotion Bureau) and RMAI (Rural Marketing Association of India).
An eight-member panel chaired by Sanjay Jain, CMO, Reliance Capital, judged the 2011 WOW edition.
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