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Narendra Ambwani elected as chairman of the Advertising Standards Council of India

Sep 13, 2014 18:45 IST

Narendra Ambwani on 12 September 2014 elected as Chairman of the Advertising Standards Council of India (ASCI).

He succeeded Partha Rakshit. Narendra Ambwani is the Director of Agro Tech Foods Ltd.

He has been a member of the board of governors for seven years and provided active support to self-regulation in the advertising market.

Moreover, Benoy Roy Chawdhuri was elected as Vice-Chairman and Shashidhar Sinha was appointed Honorary Treasurer.

About Advertising Standards Council of India

The Advertising Standards Council of India (ASCI) was established in 1985. ASCI has been committed to the cause of Self-Regulation in Advertising, ensuring the protection of the interests of consumers.

ASCI was formed with the support of all four sectors connected with Advertising -- Advertisers, Advertising Agencies, Media (including Broadcasters and the Press) and others like PR Agencies and Market Research Companies.

The Consumer Complaints Council (CCC) is the agency of ASCI.

Achievements of ASCI

In a noteworthy achievement, ASCI issued guidelines on skin lightening & fairness products which ensured that these advertisements do not depict people with dark skin as somehow inferior to those who are fairer.

Also recently, the Government took notice of ASCI’s efforts to curb teleshopping ads that violate ASCI Code and ensured a strict compliance of the advertising code in the Cable Television Networks Act (CTN).

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