PM Narendra Modi conferred with first-ever Philip Kotler Presidential Award

Jan 14, 2019 17:44 IST
PM Narendra Modi conferred with first-ever Philip Kotler Presidential Award

The Prime Minister Narendra Modi was on January 14, 2019 conferred with the first-ever Philip Kotler Presidential Award.

The Award focuses on the triple bottom-line of ‘People, Profit and Planet’. The award will be offered annually to the leader of a Nation.

Award Citation

As per the award citation, the Prime Minister has been selected for his outstanding leadership for the nation. It is under his leadership that India is now identified as the Centre for Innovation and Value Added Manufacturing (through Make in India initiative).

His leadership has resulted in the Digital Revolution (Digital India), including the Unique Identification Number (Aadhaar) for social benefits, financial inclusion, ease of doing business and a 21st century infrastructure for India.

The Citation mentions initiatives such as Make in India, Startup India, Digital India, and Swachh Bharat, “which have positioned India as one of the most lucrative manufacturing and business destinations in the world.”

Philip Kotler Presidential Award

The Philip Kotler Presidential Award has been named after Proffessor Philip Kotler, a world renowned Professor of Marketing at Northwestern University, Kellogg School of Management.

Proffessor Kotler deputed Jagdish Sheth of EMORY University, Georgia, USA, to confer the award to PM Modi, owing to his ill-health.

Who is Proffessor Philip Kotler?

- Proffessor Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University, Kellogg Graduate School of Management in Chicago. He is hailed as "the world's foremost expert on the strategic practice of marketing."

- He has served as the Consultant for companies such as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning.

- Professor Kotler, an American marketing author, has authored around 57 books on marketing.

- Kotler started teaching marketing in 1962 at the Kellogg School of Management itself.

- He did his MA in Economics from University of Chicago in 1953 and earned his PhD (Economics) in 1956 from the Massachusetts Institute of Technology (MIT).

Awards and Honors bestowed upon Professor Kotler

  • In 1991, he was presented with the Kellogg Alumni Professor of the Year Award, Kellogg School of Management.
  • He was ranked first on the A-List of Management Academics in 2011.
  • Kotler received the Badge of Honor of Officer of the Order of Academic Palms, Order of the Academic Palms in 2013.
  • In 2014, Kotler fetched 16th Place in the list of the 30 World's Top Management Professionals and the only marketer.
  • Kotler was inducted in the Marketing Hall of Fame in New York City in 2014.
  • In 2016, Kotler received the Lifetime Achievement Award from the Leaders International at the 6th Global Leadership Awards.
  • Apart from these honours, Kotler has received 20 honorary degrees from around the world such as from Plekhanov Russian Academyu of Economics, HHL Germany, University American College, University of Bucharest, University of Stockholm, University of Zurich and others.

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