To take the Swachh Bharat Abhiyan at a higher level, Shri Ram Nath Kovind, The President of India, on September 15, 2017, launched a nationwide sanitation campaign, ‘Swachhta hi Seva’ (Cleanliness is Service), at Ishwariganj village in Kanpur.
The President also administered ‘Swachhta hi Seva’ oath to all present there whereby they pledged to create a healthy, clean, and new India.
This ‘Swachhta hi Seva’ campaign aimed to strengthen the flagship program ‘Swachh Bharat Mission’.
After the launch of this campaign, the President honoured village-level champions who contributed to making Ishwariganj village ‘Open Defecation Free’.
The President also launched the Solid and Liquid Waste Management activities in the village which is the next major step in Swachhta after getting the villages Open Defecation Free.
Before launching of this campaign, the President addressed the people out there and said India is on a war for Healthy and clean India. He also stressed on the responsibility of making India clean on not only the sanitation personnel but on the entire country.
He said every person in this country is Nation Builder (Rashtra Nirmata). Together we should make the effort to clean our houses, public places, villages and cities. The aim is all-round cleanliness and hygiene everywhere, with implications for health and sanitation and overall prosperity of our people. Achieving the goals of the Swachh Bharat Mission expeditiously will be an appropriate tribute to the Father of the Nation, Mahatma Gandhi.
When: 15th Sept 2017