Shah Rukh Khan on 27 August 2014 became the Ambassador of Turn Back Crime campaign of Interpol. This was revealed from a statement released from Interpol headquarters in Lyon, France. The campaign will promote awareness on how everyone can play a role in preventing crime.
He, thus, became first Indian to become the ambassador of Interpol. As part of the Campaign, Shah Rukh will lend his voice to help spread the message that all of society benefits when citizens respect the law and fight crime
Shah Rukh joined a club of actors who have been the ambassador for the campaign. These include Hollywood actor Jackie Chan, footballer Lionel Messi, Formula 1 racing drivers Fernando Alonso and Kimi Raikkonen in addition to law enforcement agencies around the world.
About Turn Back Crime Campaign
The Turn Back Crime campaign of Interpol is aimed at raising public awareness that organized crime is often involved in seemingly unrelated crimes.
Drugs trafficking, people smuggling, counterfeiting, cybercrime, kidnapping, crimes against children and corruption in sport are in fact often interconnected, with profits from one crime area used to fund another.
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