Snapdeal on 4 September 2014 signed 50:50 Joint Venture with Den Networks. The deal was aimed to extend its reach to television home shopping audiences.
The venture will leverage the robust distribution network of Den Networks and Snapdeal’s wide product range and more than 30000 vendors.
Den Networks is the largest cable TV distribution company of India. The company serves 13 million homes in more than 200 cities.
This deal would benefit both Snapdeal and Den Networks where Snapdeal gets direct access to millions of households at one go while Den gains from the deep domain expertise of the former to build up a strong revenue stream.
The deal creates an entity that could evolve into something similar to US based QVC, the world largest home shopping company with annual sales of 8.6 billion US dollar.
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