Tata Motors Slashed Car Price upto 1.5 Lakh rupees by Offering Discounts and Cash Benefits

Tata Motors on 7 December 2012 announced discounts and freebies worth up to 1.5 lakh rupees on purchase of different models which are valid till the end of December 2012.

The Ultimate December offer of Tata Motors ranges from 25000 to 150000 rupees and includes cash benefits and exchange offers, are also applicable on accessories, extended warranty and other value added services.
 
Under the scheme, the company is offering benefits of up to 50000 rupees on the newly launched Manza Club Class and up to 45000 rupees on the Indigo eCS with up to 60000 rupees on the Indica Vista and up to 35000 rupees on the Indica eV2.

Moreover, the company is also offering similar benefits worth up to 25000 rupees on new purchase of Nano, up to 50000 on Sumo Gold and up to 1.50 lakh rupees on Aria.

The slashing of car price and the freebies offering by the Tata Motors came at the time when others car makers  Maruti Suzuki India, Toyota Kirloskar Motor (TKM) and General Motors have announced plans to hike vehicles prices from January 2013 mentioning pressure on margins due to currency fluctuation and rising input costs.

Tata Motors were facing declining sales in a tough market and in November 2012as it reported 34.99 per cent decline in total passenger vehicle sales in the domestic market at 18031 units as against 27735 units in the same month in year 2011.