Union Government launches Stanpan Suraksha mobile app to promote breastfeeding

Dec 6, 2016 16:06 IST

The Union Tribal Affairs Minister Jual Oram on 5 December 2016 launched the ‘Stanpan Suraksha’ mobile application to promote breastfeeding and keep a check on inapt promotion of baby food items in the country.

CA eBook

The mobile application was developed by the Breastfeeding Promotion Network of India (BPNI).

Highlights of Stanpan Suraksha app
• It is first-of-its-kind app that aims to promote breastfeeding and baby food promotion reporting mechanism.
• If anyone comes across any inapt promotion of baby food, he or she just has to click a photograph of inappropriate baby food promotion and send it to BPNI.
• It also has a city-wise database of trained breastfeeding counsellor to educate and provide assistance to mothers during antenatal and postnatal period.
• Moreover, it provides sign up option for mothers who wish to become a breastfeeding counsellor.
• It will also be able to gather incremental evidence on promotion of baby foods from remote locations as well.

Background
• Undermining of the breastfeeding practices has spread in the country in the recent times mainly due to cultural barriers and myths associated with breastfeeding.
• Around 79 percent of the babies are delivered in institutions and out of this, only 45 percent are given breast milk in the first hour.
• To address this problem, Union Government launched MAA (Mothers Absolute Affection) programme to promote breastfeeding.

 

Is this article important for exams ? Yes10 People Agreed

Latest Videos

Register to get FREE updates

    All Fields Mandatory
  • (Ex:9123456789)
  • Please Select Your Interest
  • Please specify

  • ajax-loader
  • A verifcation code has been sent to
    your mobile number

    Please enter the verification code below

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK