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Visit Britain roped in Saif Ali Khan to promote Bollywood Britain campaign

Mar 11, 2015 09:11 IST

Visit Britain, the National tourism agency of Britain on 10 March 2015 roped in Bollywood actor Saif Ali Khan to promote an India-centric campaign, Bollywood Britain.

The agency through this campaign wants to focus on locations featured in Hindi films to attract more Indian visitors. It also wants to popularise Wales, Scotland and other destinations, which are not so popular among Indian tourists.

With this, Khan has joined the list of Indian celebrities promoting tourist destinations. Other Bollywood actors promoting tourist destinations include Amitabh Bachchan (Gujarat), Akshay Kumar (Canada) and Dia Mirza (Japan).


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