Arattai is a new messaging app from India's Zoho Corporation. It is a cross-platform chat and VoIP tool that supports text, voice notes, audio/video calls, image and document sharing, stories, channels, and group chats. Arattai was first released in early 2021 as a "homegrown" alternative to address user concerns over data privacy. All its data is stored in India on Zoho's own infrastructure, not on external cloud providers. WhatsApp is a globally used messaging app created by Jan Koum and Brian Acton in 2009. It allows users to send chats, voice notes, and media, make calls, use groups, view statuses, and more.
we made it happen 😌
— WhatsApp (@WhatsApp) September 23, 2025
You can now translate messages right in your chats and they are translated on your phone, keeping them end-to-end encrypted (that’s the privacy respecting way to do it, after all) https://t.co/lBlRnCcu9v
Over time, it added features like document sharing, end-to-end encryption, multi-device support, and channels. In this article, we'll take a close look at how Arattai and WhatsApp compare. We will explore features, privacy & security, user base & reach, performance & stability, and ultimately, which app fits which user best.
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Arattai vs WhatsApp: What Are the Key Differences?
Arattai and WhatsApp represent two distinct approaches to messaging applications, each serving different user priorities and market segments. WhatsApp dominates globally with over 3 billion users and comprehensive end-to-end encryption across all communications, making it the gold standard for secure messaging. Its extensive business features, Meta AI integration, and robust infrastructure ensure reliable performance worldwide.
| Feature | Arattai | |
| Origin & Developer | Indian (Zoho Corporation, Chennai) | US-based (Meta/Facebook) |
| Launch Date | January 2021 | 2009 (acquired by Meta in 2014 for $19.6 billion) |
| Global User Base | Growing, India-focused (350,000+ daily sign-ups in September 2025) | 3.14 billion monthly active users worldwide |
| India User Base | Rapidly growing (topped App Store in September 2025) | 535.8 million users |
| End-to-End Encryption | Only for voice/video calls, not text messages | All messages, calls, and media |
| Data Storage | India-based servers | Global servers (Meta infrastructure) |
| Multi-Device Support | Up to 5 devices (including Android TV, desktop) | Multiple devices (no dedicated Android TV app) |
| Group Chat Capacity | Up to 1,000 members | Up to 1,024 members |
| File Sharing Limit | Up to 1 GB | Up to 2 GB |
| Business Features | Basic channels, content sharing | Advanced Business API, payments, catalogues |
| Advertising Model | Ad-free, no data monetisation | Uses data for advertising (Meta ecosystem) |
| AI Features | None currently | Meta AI integration for chat themes, image generation |
| Bandwidth Optimization | Designed for low-bandwidth/2G networks | Standard optimization |
| Language Support | Strong Indian regional language focus | Global languages, including major Indian ones |
| Unique Features | Pocket (personal storage), dedicated Meetings tab, "Till I reach" location sharing | Status, Channels, Live Photos sharing, document scanning |
| Network Requirements | Optimized for slow internet connections | Requires stable internet for optimal performance |
| Device Compatibility | Lightweight, works on low-end devices | Resource-intensive, better on modern devices |
| Privacy Policy | No data sharing with third parties | Meta's data sharing policies apply |
| Government Endorsement | Endorsed by Indian government ministers | No specific government endorsements |
| App Store Ranking | #1 in India App Store Social Networking (September 2025) | Consistently top-ranked globally |
| Revenue Model | Free, supported by Zoho's ecosystem | Meta's advertising revenue model |
| Backup Encryption | - | Optional end-to-end encrypted backups |
| Video Call Participants | Up to 50 people | Up to 8 people in group calls |
| Stories Feature | Available for 24 hours | WhatsApp Status is available for 24 hours |
| Voice Message Features | Basic voice notes | Voice transcription, playback speed controls |
Arattai positions itself as a "Made in India" alternative, emphasising digital sovereignty and privacy through local data storage and ad-free operations. Developed by Zoho Corporation, it excels in accessibility with a lightweight design optimised for low-bandwidth networks and budget devices, making it ideal for rural Indian users.
Clearing the air 🎉@Arattai is proudly built in India 🇮🇳, hosted in India, and runs on our own infra 💛#MadeInIndia #Arattai https://t.co/bfy4buUguc
— Arattai (@Arattai) September 30, 2025
The app offers unique features, including personal storage ("Pocket"), dedicated meeting scheduling, and innovative location sharing that automatically stops when reaching destinations.
Conclusion: Which App is Better? Arattai or WhatsApp
Both Arattai and WhatsApp are excellent messaging apps, each with unique advantages for users in India and worldwide. WhatsApp is ideal for those seeking strong security, global reach, and advanced business tools.
Arattai is perfect for users who prefer a lightweight, ad-free app with local data storage and regional language support. People in rural areas or those using older devices may find Arattai more accessible.
WhatsApp offers a larger global network, while Arattai integrates features designed for Indian needs. The best choice depends on individual preferences and requirements. Both apps help people connect and communicate in simple ways, making life easier and more enjoyable for everyone.
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