What is Arattai App? Check Meaning Of 'Made In India' App's Name And Features
Arattai is a Made-in-India messaging and calling app by Zoho, designed as a secure, user-friendly alternative to WhatsApp. With features like group chats, media sharing, multi-device support, and data stored in India, it promotes digital sovereignty while addressing privacy, cultural relevance, and accessibility for both urban and rural users.
Arattai is a "Made in India" call and message app developed by Zoho Corporation to provide an Indian, secure, and inclusive option compared to global apps like WhatsApp. Supported by Indian government ministers most recently, Arattai is gaining popularity with its privacy-focused features, easy-to-use interface, and focus on digital sovereignty.
What is Arattai App?
Arattai means "casual conversation" in Tamil, which is its focus on easy and seamless communication. The app has a broad spectrum of messaging capabilities, sharing of media, and utility features for individuals, families, and businesses.
Key Features
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Text and Voice Messaging: Send voice messages and messages instantly to contacts or groups.
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Audio and Video Calls: Make high-definition calls, with end-to-end encryption for security.
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Media Sharing: Share documents, pictures, videos, and other files with ease.
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Stories: Make temporary posts visible for 24 hours, such as WhatsApp statuses.
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Channels: Post updates or content to a broad audience, perfect for creators or organizations.
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Groups: Conduct group chats with up to 1,000 members, perfect for communities or teams.
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Multi-device Support: Login across up to five devices— including mobiles, desktops, and Android TV—for a seamless experience.
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Data Localization: User data is stored in India, supporting national data privacy standards.
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Low Bandwidth Optimization: Performs beautifully on cost phones and slow internet, opening up for the first time in urban and rural India.
Steps to Install and Set Up Arattai on Android TV
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On your Android TV, open the Google Play Store and search for “Arattai – Secure Communication”.
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Click 'Install' to download and launch the app on your TV.
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On the Arattai TV app, select 'Sign In' from the home screen.
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Open the Arattai app on your mobile device. Go to "Settings" > "Devices" and use the "Scan QR code" feature—scan the QR code displayed on your TV to pair instantly.
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Alternatively, you can visit www.arattai.in/tv on your mobile browser, enter the code shown on your TV, and tap 'Verify'.
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Review the consent screen, confirm details, and complete login.
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Once logged in, you can access ongoing meetings, view recordings, join future meetings, or start new sessions directly from the TV.
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Before joining a meeting, select your preferred audio/video settings.
Arattai allows seamless joining of video meetings and syncing of group conversations directly from your Android TV, making it a great choice for both personal and professional communication.
Arattai vs WhatsApp: Key Differences
| Feature | Arattai | |
| Origin | Indian (Zoho) | US-based (Meta) |
| End-to-End Encryption | Calls only (texts not fully encrypted yet) | Both calls and all messages |
| User Base | Growing, India-focused | Over 3 billion worldwide, very large |
| Ads/Data Monetization | No ads, no user data selling | May use some data for advertising |
| Multi-Device Support | Yes (including Android TV, Desktop) | Yes (but no Android TV dedicated app) |
| Language/Cultural Appeal | Homegrown, “Swadeshi” focus | Global audience |
| Performance | Works well on slow networks | Good on most devices |
Arattai is a privacy-first, easy-to-use, Indian alternative for modern communication needs, but large-scale WhatsApp replacement will depend on its ongoing focus on privacy innovation, stability, and feature maturity.
Kirti Sharma is a journalist in the education domain with three and a half years of experience creating high-quality content for the education technology (EdTech) and digital media industries. She has an expertise in covering education news. Kirti has experience in writing data backed informational pieces on General knowledge.
Kirti holds a Bachelor of Arts degree, which helped build her strong foundation in writing and research. Over the course of her career, she has brought her skills to a variety of well-known companies, including ThoughtPartners Global, Infinite Group, and MIM-Essay. Through these roles, she has learned how to take complex information and turn it into engaging, easy-to-understand content for readers online.
