What is the Secret Mountain Project? AR Rahman Collabs With OpenAI CEO Sam Altman and Perplexity's Aravind to Build AI-Powered Musical Metaverse

Secret Mountain is an AI-powered musical universe created by AR Rahman in collaboration with OpenAI CEO Sam Altman. It blends music, storytelling, and digital characters from around the world. Set in a magical world, it follows a young girl named Luna who finds refuge from digital overload. The project promotes creativity and cross-cultural harmony and explores immersive experiences powered by artificial intelligence. It's designed to inspire Indian creators and reimagine the future of musical entertainment.

Kriti Barua
Jul 28, 2025, 01:40 IST

Secret Mountain is an AI-powered musical project created by legendary composer AR Rahman. He recently teamed up with OpenAI CEO Sam Altman to advance the idea. The project combines music, storytelling, and artificial intelligence in a virtual world known as the Secret Mountain.

It features a global band composed of digital characters from diverse cultures, including India, Ireland, China, Africa, and more. Each character has a unique musical style. The story follows Luna, a young woman who escapes digital overload and discovers this magical realm.

The goal is to empower Indian creators and use AI tools to solve generational challenges. Rahman aims to demonstrate how technology can support creativity, rather than replace it. He believes music can cross borders and bring people together.

Secret Mountain is also a space for experimenting with immersive entertainment, AI-generated compositions, and virtual performances—a bold step into the future of music.

What Is the Secret Mountain Project?

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The Secret Mountain Project is AR Rahman's ambitious AI-powered musical initiative, described as a virtual global band or "Meta Band".

Its story was first unveiled in a YouTube video released on February 14, 2024, introducing a character called Luna who travels through digital chaos into a magical realm where she encounters musical beings from cultures including India, Ireland, China, and Africa.

This mystical world blends music, animation, and interactive storytelling. Conceived by Good Fellas Studio and Qyuki Digital Media, the conceptual vision paints Secret Mountain as "a canvas for the artist's creative vision … blending elements of fantasy, mythology, and technology".

How AR Rahman, Sam Altman, and Arvind Srinivas Came Together

In July 2025, AR Rahman met with OpenAI CEO Sam Altman in San Francisco to explore how Secret Mountain can harness AI to empower Indian creators. Sharing a photo from the meeting, Rahman wrote:

He also met Perplexity AI CEO Aravind (Arvind) Srinivas, who tweeted:

Additionally, OpenAI VP Srinivas Narayanan described Rahman as "a true innovator—constantly pushing boundaries" and highlighted conversations on the future of creative expression and music in the AI era.

Inside the AI‑Powered Musical Metaverse Experience

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Secret Mountain is envisioned as a musical metaverse blending human creativity with AI tools. It aims to bring together global talent — singers, mentors and musicians from India, China, Africa, Ireland, and beyond — on a unified platform to tell culturally rich musical narratives.

Rahman has emphasised that AI is meant to enhance, not replace, the creative process. He has remarked, "AI can be a starting point, but the human element, the emotional depth and creativity, remains irreplaceable."

Earlier, he had expressed concern that AI might become "a Frankenstein of … collective stolen knowledge", but he views technology as a tool now to support artistry, not overshadow it.

Each musical persona in the virtual band is deeply connected to Rahman's compositions—"his musical compositions serve as the heartbeat" of the narrative—and the project is intended as an immersive, transformative listening experience that bridges geography and storytelling.

Summary

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With the help of AI pioneers Sam Altman and Aravind Srinivas and under the creative direction of AR Rahman, Secret Mountain is a futuristic musical universe where myth meets code. The project's foundations are storytelling, intercultural cooperation, and the conviction that technology should enhance human creativity rather than take its place.

Kriti Barua
Kriti Barua

Executive Content Writer

Kriti Barua is a professional content writer who has four years of experience in creating engaging and informative articles for various industries. She started her career as a creative writer intern at Wordloom Ventures and quickly developed a passion for crafting compelling narratives that resonate with readers.

Currently working as a content writer for the GK section of Jagran New Media, she continues to hone her skills in writing and strives to deliver high-quality content that educates and entertains readers.
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