CBSE Class 12 Business Studies Syllabus 2011

Class XII

On Paper

3 Hours

100 Marks

Uniwise Weightage

Part A: Principles and Functions of Management

Unit I: Nature and significance of Management (Periods 14)

• Management - concept, objectives, importance

• Management as Science, Art, Profession.

• Levels of management

• Management functions - planning, organizing, staffing, directing and controlling

• Coordination - characteristics and importance

Unit 2: Principles of Management (Periods 14)

• Principles of Management - concept, nature and significance

• Fayol’s principles of management

• Taylor’s Scientific Management - principles and techniques

Unit 3: Managment and Business Environment (Periods 10)

• Business Environment - importance

• Dimensions of Business Environment - Economic, Social, Technological, Political and Legal

• Economic Environment in India; Impact of Government policy changes on business and industry, with special reference to adoption of the policies of liberalization, privatization and globalisation

Unit 4: Planning (Periods 14)

• Concept, features, importance, limitations

• Planning process

• Types of Plans - Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.

Unit 5: Organising (Periods 16)

• Concept and importance.

• Steps in the process of organising.

• Structure of organization - functional and divisional.

• Formal and informal organization.

• Delegation: concept, elements and importance.

• Decentralization: concept and importance.

Unit 6: Staffing (Periods 16)

• Concept and importance of staffing

• Staffing as a part of Human Resource Management

• Staffing process

• Recruitment-meaning and sources

• Selection-process

• Training and Development-Concept and importance.Methods of training

Unit 7: Directing (Periods 22)

• Concept and importance

• Elements of Directing

        -Supervision -concept and role

       - Motivation-concept, Maslow’s hierarchy of needs;Financial and non-financial incentives.

       - Leadership-concept;qualities of a good leader

       - Communication-concept,formal and informal communication;barriers to effective
        communication.

Unit 8: Controlling (Periods 14)

• Concept and importance

• Relationship between planning and controlling

• Steps in the process of control

• Techniques of controlling : budgetary control,

Part B : Business Finance and Marketing

Unit 9: Financial Management (Periods 22)

• Concept, importance, objectives of financial management

• Financial decisions : factors affecting

• Financial planning - concept and importance.

• Capital Structure - concept and factors affecting

• Fixed and Working Capital - concept and factors affecting its requirements.

Unit 10: Financial Markets (Periods 20)

• Concept of Financial Market: Money Market and its instruments.

• Capital market and types - primary and secondary market.

• Stock Exchange - functions, Trading Procedure, NSEl, OCTEI.

• Securities and Exchange Board of India (SEBI)- Objectives and Functions.

Unit 11: Marketing Management (Periods 30)

• Marketing-meaning,functions and role, marketing and selling

• Marketing management philosophies.

• Marketing mix-elements

- Product-nature,classification,branding,labeling and packaging
- Price -Factors determining fixation of price
- Physical distribution: Elements; Channels of distribution:types,function,choice of
  channels
- Promotion-Elements of promotion mix;Advertising-role,limitations,objections
  against advertising.Personal selling-concept,importance;Sales promotion-merits,
  limitations,methods;Publicity-concept and role.

Unit 12: Consumer Protection (Periods 16)

• Importance of consumer protection

• Consumer rights

• Consumer responsibilities

• Ways and means of consumer protection -Consumer awareness and legal redressal with reference to Consumer Protection Act.

• Role of consumer organizations and NGOs.

Recommended text books :

1. Business Studies - I, Published by NCERT
2. Business Studies - II — do —