1. Home
  2. |  
  3. Bank Recruitment |  

What is Product Line and Product Depth?

Jun 8, 2015 16:34 IST

    Product line is the group of products manufactured by a company that are closely related in use and in production and marketing requirements.

    A product line is a number of products grouped together based on similar characteristics.

    The depth of the product line refers to the number of different products offered in the same product line. Taking Hindustan Unilever as an example, bathing soap constitute one product line of the company while fabric wash another, tea a third and cosmetics yet another product line. In the product line of bathing soaps, HUL has several items/brands like Dove, Liril, Lux, Lifebuoy and Hammam. In the product line of fabric wash, there are washing soaps, detergent powders and detergent bars. AU the product lines of HUL together constitute the product mix of HUL.

    Latest Videos

    Register to get FREE updates

      All Fields Mandatory
    • (Ex:9123456789)
    • Please Select Your Interest
    • Please specify

    • ajax-loader
    • A verifcation code has been sent to
      your mobile number

      Please enter the verification code below

    This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK
    X

    Register to view Complete PDF