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‘Beti Bachao Beti Padhao’ field-level awareness campaign launched in three states

A three-state field-level campaign on Beti Bachao Beti Padhao (BBBP) will be organised by the Union Government from the first week of January 2019. As a part of the campaign, over 900 cultural programmes across various districts of Maharashtra, 100 programmes in Goa and 30 programmes in UT of Dadra & Nagar Haveli would be held.

Dec 22, 2018 10:16 IST
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A three-state field-level campaign on Beti Bachao Beti Padhao (BBBP) will be organised by the Union Government from the first week of January 2019.

As a part of the campaign, over 900 cultural programmes across various districts of Maharashtra, 100 programmes in Goa and 30 programmes in UT of Dadra & Nagar Haveli would be held. The awareness and sensitisation drive is being organised by the Pune office of Regional Outreach Bureau (ROB) and the Union Ministry of Information & Broadcasting in coordination with Women and Child Development Departments of the respective states.

Key Highlights

The campaign was launched by Gauri Gadgil, a Divyang child and an  international swimmer, by placing her fingers on traditional instrument “Dholak”, symbolising the creation of reverberance about the scheme across the three states.

She said on the occasion that girls are making their mark across the globe, giving name and fame to their families.  

As a prelude to the campaign, an orientation-cum-workshop on the flagship scheme was organised for the Private Registered Cultural Troupes (PRTs) in Pune on December 20, 2018.

Inaugurating the workshop, former ADG, Ministry of I&B, Prabhavati Aakashi said that the cultural troupes of ROB have been doing a wonderful job in creating awareness and sensitising people on the importance of the initiative.

 ‘Beti Bachao Beti Padhao’ field-level awareness campaign launched in three states

The cultural troupes are an important bridge between the Government and the last mile at the grass root level, as they help create awareness about various schemes among the people through locally prevalent communication means such as drama, skits, songs and plays.

After the inauguration, a briefing session on various aspects of the scheme was conducted by Assistant Commissioner, ICDS, Mumbai, Sandhya Nagarkar.

Beti Bachao Beti Padhao

What is the purpose of the scheme?

The trend of decline in the Child Sex Ratio (CSR) has been unabated since 1961. The decline from 945 in 1991 to 927 in 2001 and further to 918 in 2011 is alarming.

Child Sex Ratio is defined as number of girls per 1000 of boys between 0-6 years of age. Hence, a decline in the CSR is a major indicator of women disempowerment.

The ratio reflects both, pre-birth discrimination manifested through gender biased sex selection and post birth discrimination against girls.

The social construct discrimination against girls on one hand, easy availability, affordability and subsequent misuse of diagnostic tools on the other hand, have been critical in increasing Sex Selective Elimination of girls leading to low Child Sex Ratio.

 ‘Beti Bachao Beti Padhao’ field-level awareness campaign launched in three states

The Government announced Beti Bachao Beti Padhao initiative, as coordinated and convergent efforts are needed to ensure survival, protection and empowerment of the girl child.

The initiative is being implemented through a national campaign and focuses on multi-sectoral action in 100 selected districts low in CSR, covering all States and UTs.

It is a joint initiative of the Ministry of Women and Child Development, Ministry of Health and Family Welfare and Ministry of Human Resource Development.

The key objectives of the initiative are as follows:

  • Prevention of gender biased sex selective elimination
  • Ensuring survival & protection of the girl child
  • Ensuring education and participation of the girl child

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