1. Home
  2.  |  
  3. News Capsule |  

Eiji Toyoda, Key Figure in Toyota's Rise, Died

Sep 17, 2013 15:12 IST

Eiji Toyoda, who helped steer Toyota Motor Corporation’s global rise and pioneered the automaker's vaunted production system, died on 17 September 2013. He was 100.

Eiji Toyoda, a cousin of the Japanese automaker's founder Kiichiro Toyoda, died of heart failure in Toyota City.
 
A graduate of the prestigious University of Tokyo with a degree in mechanical engineering, he joined Toyoda Automatic Loom Works in 1936. Eiji Toyoda served as president of  the Toyota Motor Corporation between 1967 and 1982. He was chairman until 1994 and remained an honorary advisor at Toyota up until the time of his death.

Eiji Toyoda was also instrumental in developing what became the automaker's much-imitated method of producing cars with as little waste as possible and continual quality improvements, a system that became known as the "Toyota Way".

Over his career, Eiji Toyoda presided over Toyota's rise in the US market from the launch of the Corolla in the late 1960s to the decision to begin making cars in the United States in the late 1980s.

Is this article important for exams ? Yes16 People Agreed
Read more Current Affairs on: Toyota Motor Corporation

DISCLAIMER: JPL and its affiliates shall have no liability for any views, thoughts and comments expressed on this article.

Latest Videos

Register to get FREE updates

    All Fields Mandatory
  • (Ex:9123456789)
  • Please Select Your Interest
  • Please specify

  • ajax-loader
  • A verifcation code has been sent to
    your mobile number

    Please enter the verification code below

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK