London on 29 April 2014 got its domain name .london for the first time. Officially, .london will come into effect from the summer 2014.
Domain name of London will join the club of Germany and Austria as .berlin in Germany and .wien in Austria.
Since January 2014, a little-known organization that regulates global Internet names has been issuing new city-specific domain names. Roughly 60 cities have received approval for their own domains so far.
The new .city names are expected to help local enterprises boost their web presence, improve their online search rankings and increase their sales by directing locals and tourists to relevant nearby businesses.
Berlin and Vienna are currently in the process of rolling out their Internet names. Berlin has received nearly 50000 applications for .berlin sites.
The organisation London and Partners claimed that .london would carry a premium because of its exclusivity, with each domain name expected to cost up to 50 euros annually.