HMV Saregama India bought 10 per cent stake in Timbre Media floated by Worldspace Radio

RPG Group’s music label HMV Saregama India Ltd on 5 July 2011 announced that it bought 10 per cent stake in Timbre Media. Timbre Media is a company floated by former Worldspace Radio employees. The two firms announced their decision to launch a mobile radio channel. Saregama had in the past partnered with Timbre Media to launch a variety of genre-based radio channels. Timbre and Saregama will together deliver mobile, Internet and DTH services related to music.

HMV Saregama operates a website where it allows users to search for and listen to music through an internet radio and play casual games such as Trivia, jigsaw puzzles and memory games involving music artists. Saregama also offers gifting of multi-CD sets, booklets, jingles, slogans and thematic compilations targeted at corporate clients such as Ranbaxy, Mercedes and Maruti.

The music company also operates a website HamaraCD.com where users can shop for CDs and customise MP3s for Rs 199. Saregama delivers music from its catalogue for digital download on iTunes, MSN Music, Musicmatch and Virgin Digital.

Timber Media is a new avenue for satellite music programming, which offers customized radio content for multiple broadcast platforms, and packaged music and non-music content in various formats.

The company also specializes in programming radio content for corporate entities, FM stations, DTH service providers, the telecom industry, the armed forces, hotel chains, commercial establishments, retail outlets and of course, individuals.

Saregama’ which is increasing focus on digital media recently appointed Madhusudhan R. as the Vice President – Digital.