India's Spending on Green IT & Sustainability Initiatives to double to $70 billion in 2015

According to a  report Hype cycle for green IT and sustainability in India, 2011 by  leading IT research and advisory company Gartner,  India's spending on green IT and sustainability initiatives will double from $35 billion in 2010 to $70 billion in 2015.

The report pointed out that India's information and communication technology (ICT) industry will be an early adopter of green IT and sustainability solutions as India is one of the fastest-growing markets in terms of IT hardware and communications infrastructure consumption.

Apart from the ICT industry, the banking and financial services, hospitality, manufacturing (such as automobiles), pharmaceuticals, and other industries that have significant exposure to the export markets, will join the green IT and sustainability trend early in India.

Indian businesses will initially start adapting solutions that have been tried and tested in developed nations, but tailored to the Indian market's needs and conditions. However, the unique challenges faced by India, such as an unreliable power infrastructure, a growing urban-rural divide, and increasing population migration to urban areas, will provide businesses with the opportunity to innovate and test new cost-effective approaches and green technology solutions.

As per the report awareness of green IT and sustainability issues is low in Indian organisations. However the increasing global focus on energy efficiency, energy security and green IT and sustainability issues is will not only raise awareness but also cause the executive leadership in the technology sector to track, report and manage sustainable and resource-efficient business practices.

Operational cost of making energy-efficient resources available was found to be pressuring CIOs in Indian companies to develop strategies to optimise ICT utilisation, including companywide energy management, while not compromising on growth or deployment of newer technologies.