Muthoot Finance, said to be the largest gold loan company with approximately 4000 branches, launched its new ad campaign with a tagline- sapne aapka, prarthana hamari (your dreams, our prayers).
This is the high-intensity ad campaign launched in June 2013 and meant to run till three weeks. The campaign chose all media of mass communication, i.e., radio, visual, print, online and outdoor media. Approximately 72 television channels in India will broadcast this 45-second commercial in various languages such as Tamil, Malayalam, Hindi and English, apart from others.
Theme of the Ad Campaign
The theme of the campaign is said to portray the essence of Muthoot Finance, i.e., care and trust. The campaign explains how the company cares about dreams of its customers.
Muthoot Finance is a flagship company of Muthoot Group. It is non-deposit-taking non-banking financial company (NBFC).