Rakesh Kapoor, the India-born Chief Executive Officer (CEO) of the UK-headquartered Reckitt Benckiser Group Plc, recently said that he was influenced by the Swachh Bharat Campaign launched by Prime Minister Narendra Modi on 2 October 2014.
He was attracted by the Campaign because it perfectly fits with the company’s goal of cleanliness drive for which the company has set aside 100 crore rupees. The 10 billion US dollar company is manufacturer of the products such as Dettol, Harpic, Lizol, Mucinex decongestants and Durex condoms.
Rakesh Kapoor, an alumnus of XLRI Jamshedpur and BITS Pilani, became the CEO of the company in 2011 after the departure of the much-heralded CEO of the company Bart Becht, the Dutchman under whom the company’s market value increased six-fold.
The appointment of Kapoor was unexpected and was doubted by many. However, since his appointment as global CEO of the company, he has over many who doubted he could match the success of Bart Becht.
The stock of the home-care division of the company in the emerging economies has risen 60 percent since he took the helm in September 2011, more than double the advance of Britain’s benchmark FTSE 100 Index.
Kapoor played a key role in Reckitt's purchase of India's Paras Pharmaceuticals, the maker of Moov and D’Cold, but it did not went down well as the transaction was planned.
He also palyed a key role in outbidding Bayer AG to buy vitamin and supplement maker Schiff Nutrition for 1.4 billion US dollars in 2012, and in 2013 added health care remedies in China and Latin America.
Kapoor Joined Reckitt & Colman in 1987, and served in various roles including, Regional Sales Manager, North India, General Manager, Indian Southern Region and Regional Marketing Director, South Asia.
In 1999, Kapoor was appointed Global Category Director, Pest Control. Following the merger of Reckitt & Coleman with Benckiser in 1999, he assumed the role of, Senior Vice President, Home Care.
In 2001, he was appointed Senior Vice President, Regional Director, Northern Europe, where he was responsible for UK Household and Healthcare, Ireland and Scandinavia.
Kapoor served as an Executive Vice President of Category Development at Reckitt Benckiser Plc. from July 2006 to 2011.