Relaxo Footwear signed Bollywood Actor Katrina Kaif as its Brand Ambassador

Aug 23, 2012, 16:15 IST

Corporate Current Affairs August 2012. Footwear maker Relaxo Footwear on 22 August 2012 signed Bollywood actor Katrina Kaif as brand ambassador for its Flite brand

Footwear maker Relaxo Footwear on 22 August 2012 signed Bollywood actor Katrina Kaif as brand ambassador for its Flite brand. As part of a two-year contract, Kaif will endorse the Flite brand that is mainly targeting young consumers. Katrina will feature in TV commercial endorsing the Flite footwear which would be aired soon, the company added.

Relaxo manufactures over three lakh pairs of footwear per day at the nine manufacturing units in North India. In 2011-12, its annual turnover stood at 870 crore rupees. Its other brands include Sparx, Schoolmate, Elena, Casualz, Mary Jane and Boston.

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