For cinema lovers nationwide, National Cinema Day is one of the most anticipated events. In 2024, this day will be celebrated on September 20. On this day, movie ticket prices are reduced, allowing customers to see popular films for a significantly lower price. This day was first celebrated in 2022 to encourage cinema attendance as the world was coming out of a pandemic.
READ| National Cinema Day 2024: Know the History and Other Important Facts of Our Cinema
What is the Purpose of National Cinema Day?
The Multiplex Association of India (MAI) organises National Cinema Day every year to get people back into theaters and rekindle their passion for big-screen films. The objective is to support the film industry, which was severely impacted by the COVID-19 pandemic, as well as to promote film culture and community engagement.
What are the Reasons Behind the Price Reduction on National Cinema Day 2024?
Celebrating the Audience: The main focus of National Cinema Day is honouring the audience. The price cut is an attempt to express gratitude to viewers for their ongoing support, considering the difficulties the film business has seen lately. By lowering the prices, cinemas want to attract frequent fans and those who may not frequently visit theatres, giving everyone an affordable opportunity to enjoy a film.
Encouraging Cinema Attendance: In the post-pandemic environment, many people now find comfort in streaming services. The theatrical experience of watching a movie on a wide screen with surround sound and an audience response is unmatched. National Cinema Day aims to encourage people to visit movie theatres more frequently by reminding them of the special experience they offer.
Reviving Theatre Footfall: As a result of the pandemic, movie theatre attendance fell rapidly, forcing many of them to close permanently. National Cinema Day is a planned attempt to increase attendance by providing reasonably priced tickets. On this day, cinemagoers may enjoy the newest films or rewatch their beloved blockbusters for a far lower cost than usual. Consequently, theatre owners anticipate a notable increase in viewership, that will improve their long-term financial prospects.
Accessible Entertainment for All: Cinema franchises are opening up entertainment to a larger audience by reducing the cost of tickets. A trip to the cinema may frequently be costly, particularly for big groups or families. People from all walks of life may enjoy the movies without worrying about expensive tickets thanks to National Cinema Day. In addition to providing benefits to viewers, this inclusivity fosters positive sentiment toward the film business.
What to Expect on National Cinema Day 2024?
On September 20, 2024, theatres across India will offer reduced ticket prices, making it an excellent opportunity to catch the latest films or revisit your favourites. The Multiplex Association of India has announced that on National Cinema Day, tickets will be priced at ₹99 across 4,000 screens nationwide.
National Cinema Day returns for its 3rd edition on September 20th! Enjoy movies at over 4,000 screens across India for just Rs. 99. Don’t miss this perfect opportunity to catch your favorite films with your friends and family. #NationalCinemaDay2024 #20September pic.twitter.com/hEduoRbGtZ
— Multiplex Association Of India (@MAofIndia) September 17, 2024
In conclusion, National Cinema Day 2024 is more than just a day of reduced ticket prices as it’s a celebration of the art of filmmaking and the community spirit that comes with watching a movie together. Whether you’re an avid cinephile or someone who hasn’t been to the theatres in a while, National Cinema Day is the perfect chance to immerse yourself in the magic of cinema at an unbeatable price.
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