What is "Lisa", the first regional AI news anchor in India?

The AI industry and OTV have hit an important milestone with "Lisa", the country's very first regional AI news anchor. This proves to be a remarkable moment for the TV broadcasting and journalism industry, as it holds the power to revolutionize the industry.

The OTV shared a video on Twitter in which Lisa introduces herself in a confidential manner.

Meet Lisa, OTV and Odisha’s first AI news anchor set to revolutionize TV Broadcasting & Journalism#AIAnchorLisa #Lisa #Odisha #OTVNews #OTVAnchorLisa pic.twitter.com/NDm9ZAz8YW

— OTV (@otvnews) July 9, 2023

The bot expressed her excitement for the historic unveiling. The OdishaTV expressed that Lisa would soon be hosting on the channel. Lisa, as an AI news anchor, has the capability to speak a myriad of languages. These include Odia, English, and many more.

OTV undertook the challenge of training the bot Lisa in Odia. It revealed that efforts are underway to further improve her proficiency. The goal is to work on her interactive skills.

OTV's managing Director Jagu Mangat Panday expressed her immense excitement and joy over the unveiling of the country's very first AI bot news reader by saying, "The use of AI has just begun in television broadcasting and for that reason, AI news anchor Lisa is all set to create many new milestones."

Lisa is the very first AI anchor in the arena of free-to-air regional television broadcasting.

It is important to note that Lisa is not the sole AI newsreader in India. India Today, a Delhi-based news channel too has brought forward a female AI news anchor whose name is "Sana".

What makes Sana and Lisa interesting newsreaders?

Well, these AI bots have a human-like appearance. This makes the audience connect with them easily. This also does not break the habit of the viewers to listen to the everyday news from the mouth of a human. Moreover, as an AI anchor, both the bots are capable of reading news in local languages fluently.

Are there AI-powered news anchors in other countries as well?

Yes. While India has just begun introducing AI-powered news anchors, China has already explored the arena. Xinhua, China's news agency started making use of AI-powered news anchors in the year 2018. The launch of ChatGPT has made this idea speed up.

ALSO READ: The use of AI has just begun in television broadcasting and for that reason, AI news anchor Lisa is all set to create many new milestones.