In a move to combat misinformation and promote user trust, YouTube is implementing a new policy requiring creators to disclose when their videos contain AI-generated or manipulated content that could be mistaken for reality.
Combating Deepfakes and Misinformation:
The rise of deepfake technology, which can create realistic and often undetectable alterations to videos, has raised concerns about the spread of misleading content online. YouTube's new policy aims to address this by making viewers aware of manipulated content.
What Creators Need to Disclose:
The focus is on realistic-looking content created with AI tools. This includes situations where:
- The likeness of a real person is manipulated with AI.
- Footage of real events or places is altered using AI.
- Entire scenes are generated realistically with AI.
Not All AI Use Requires Disclosure:
It's important to note that not all uses of AI will need a disclosure. Here's what creators don't have to disclose:
- Using AI for tasks like generating scripts or adding captions.
- Content that is clearly unrealistic, animated, or uses special effects (think cartoons or sci-fi movies).
How Disclosures Will Appear:
Creators will be required to check a box during the upload process if their video falls under the disclosure category. Disclosures will then appear in two ways:
- Video Description: A simple note in the video description will inform viewers about the use of AI-manipulated content.
- Video Player Label: For sensitive topics or particularly realistic manipulations, a more prominent label will be displayed directly on the video player itself.
Promoting Transparency and User Trust:
By requiring clear disclosures, YouTube hopes to empower viewers with an understanding of the content they're consuming. This increased transparency can help viewers make informed decisions about the information they encounter on the platform and build trust between creators and their audiences.
AI is rapidly changing the content creation landscape. YouTube's new policy reflects a proactive approach to addressing potential issues and ensuring a healthy online environment.
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