The domestic consumer electronics company iBall on Tuesday launched an upgraded "Aasaan 4" feature phone, which is targeted at senior citizens, for Rs 3,499 in India. With a big keypad, enhanced audio, bigger on-screen fonts, emergency alert support and mobile tracking function, the new version of the dual SIM "Aasaan 4" phone sports a 2.31-inch display and a Braille keypad. There is a "talking keypad" that speaks out the digit pressed in English, the company said in a statement.
The phone is powered by a 1,800 mAh battery and a 32GB micro SD storage support with a capacity to store over 200 text messages and 1,000 contacts independently on the phonebook. With the emergency calling feature, pressing the "SOS" button would set off a siren to alert the folks nearby in case of urgency, the company added.
Additionally, the feature phone also supports one-touch buttons for phone lock, LED torch and wireless FM and a simple user interface to make operating of phones easier for senior citizens. The phone is available at retail stores across India in a "serene white" colour. iBall had launched the "Aasaan" series back in 2012.
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