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Career in Services Marketing

May 28, 2014 10:35 IST

    What is Service Marketing?

    In today’s world everything is based on marketing and it’s allied activities either directly or indirectly. People when buy any product or service they expect for a full resource utilization that comes under the umbrella of services basically.

    Service marketing can be defined as the branch of Marketing which includes both goods as well as services. In fact, Service itself is a product and hence it’s marketing is reffered to as Service Marketing.

    Service Marketing concept applies basically in two horizons. They are:-

    1) B2B i.e Business to Business.
    2) B2C i.e Business to Consumers.

    If we look around us, we may find many such examples of Marketing which falls under this category of Service Marketing like: Hospitality services, car rental services, Telecommunications, Airlines etc.

    Unique elements: A distinguished attribute

    1) Services are intangible economic activities.
    2) It’s time sensitive.
    3) No direct ownership of the Objects used indirectly or directly.
    4) Customers fetch value actually out of the service being availed.

    7 P’s of Service Marketing:

    (1) Product, (2) Price, (3) Place, (4) Promotion, (5) People, (6) Process & (7) Physical Evidence

    Sectors which primarily look into Service Industry:

    1) Supply Chain/Logistics
    2) Information Technology Enabled Services
    3) Hospital & Hotel Industry
    4) Financial Services/Banking
    5) Retail Sector
    6) Media & Broadcasting
    7) Advertising

    What to fetch academically to catch hold in this line?

    1) Post Graduate course in Service Marketing.
    2) Service marketing Training Course
    3) MCA/Industry oriented certified courses/PGDCM
    4) Industrial Engineering
    5) Certified 6 sigma courses
    6) MA in Hotel Administration
    7) Professional Nursing courses, LLB/LLM, B.Sc Nursing, B.Pharma, M.pharma,MBBS/BDS.
    8) B.Com/M.Com, ICWA/CA, Management in Finance/Marketing/SCM/Retail/Mass Communication specialization.
    9) M.Phil/ Phd/UGC-NET/JRF Background etc.

    Institutes & Colleges:

    1) IIM-Bangalore.
    2) S.P.JAIN Institute Of Management and Research.
    3) IMT, Ghaziabad.
    4) Xaviers Institute of Social Services.
    5) International School of Business & Media. [ISB&M]
    6) MIT School of Business.
    7) Skyline Business school.
    8) NSHM, Kolkata.
    9) Medical Colleges {both private as well as government}

    Tremendous scope: Fair deal

    Being an emerging Industry in this context of Globalization, it is one of the core areas to develop career and emerge as a business tycoon later on. The various career lines as for the initial stages of the career are as under:

    a) Resort Publicity Officer within Tourism Industry.
    b) Banqueting Manager
    c) Consumer Advocate
    d) Concierge or Guest Services Executive.
    e) Air hostesses and Flight stewards.
    f) Hospitality Manager.
    g) Managers in Hotels.
    h) Medical Officer / C.M.O
    i) Lawyers
    j) Teachers etc.

    Career Growth:

    In this Industry of services and service providing there is no limit of shaping out a perfect career and making huge money. As the size of service industries is rapidly increasing in almost all the economies world over, the scope of earning is outstanding which may go up to 1 lakh per month or more. The services make up for the bulk of the economies. This Service Industry is such a kind of Industry which engulfs almost all the fields of working professionals from diverse background and vivid experiences. It is attracting almost all the professionals now towards it’s charm and charisma.

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