ICSE Class 10 Mass Media and Communication Syllabus 2024-25: Download in PDF

ICSE Class 10 Mass Media & Communication Syllabus 2024-25: Mass Media and Communication in ICSE Class 10 is an elective subject that introduces students to the world of media and how information is disseminated to a large audience. With numerous career options in journalism, advertising, public relations, and digital media, the subject equips students with a foundational understanding of media processes and practices. The syllabus of ICSE Class 10 Mass Media and Communication not only helps students grasp the functioning and impact of various media but also enhances their critical thinking and communication skills.

In this article, we have provided the latest syllabus of Mass Media and Communication which is released by the Council for the Indian School Certificate Examinations for class 10. The syllabus will be applicable for assessments to be conducted in the current academic session, 2024-25. Check the complete syllabus to familiarise yourself with the course content, examination pattern, and marking scheme assigned for ICSE Class 10 Mass Media & Communication Exam 2025.

ICSE Class 10 Mass Media & Communication Syllabus 2024-25 Highlights

ICSE Class 10 Mass Media & Communication (Code - 90) Syllabus 2024-2025

The ICSE Class 10 Mass Media and Communication examination will include one written paper of two hours duration carrying 100 marks and and Internal Assessment of 100 marks. 

Check below the contents prescribed for ICSE Mass Media Theory Exam:

1.Communication

(i) Principles of Communication

A brief understanding of the following, with examples: irreversible, multi-purpose, interactive, Transactional, Punctuated.

(ii) Barriers/Noise in Communication

A brief understanding of the types of barriers in communication, with examples: Physical, Psychological, Semantic, Organizational, Cultural.

(iii)Overcoming the barriers/noise in Communication

Understanding the audience and the context; Selection of the appropriate communication channel; use of appropriate language; formulation of the message according to the specific objectives; message must be

coherently structured; ensure proper feedback and feed forward.

A brief understanding of the above with examples.

(iv) Effective Communication – 7Cs

A brief understanding of the 7Cs of Communication: Clarity, Conciseness,

Concreteness, Correctness, Coherence, Completeness, Courtesy.

2.Print Media and Design

(i) Anatomy of a Newspaper and Magazine.

A brief understanding of: Page layout, Visual weight, types of pages, order of pages, use of Ads, use of images, white space and lines, eye movement, position of hard and soft news, headings and font sizes.

(ii) Elements of a Newspaper

A brief understanding with examples of: Masthead, Teaser, Headline, Banner, Byline, Lead/intro, Lead photo, Caption. Imprint line and advertisements.

(iii)Principles of Design

A brief understanding of Balance, Proportion, Sequence, Unity, Repetition and variety and Emphasis, with examples.

(iv)Concepts of Page making

A brief understanding of page weighting, use of space, colour and typography with examples.

3.Photography

(i)Importance of photography in Newspapers and magazines.

Importance of photography in creating a picture of the story, educating, entertaining, drawing attention, and balancing the page.

(ii)Photo Editing

Perspective; composition: the rule of thirds; cropping; colour correction: brightness and contrast; Image file formats: BMP, JPEG, PNG, TIFF

A brief understanding of the above with examples.

4.Television

(i)A brief history of Television (globally).

Eras of television broadcasting to be studied briefly:

Black and White: John Baird (creator of television and early contributions), first transmission (America 1928 and BBC transmission), World War II (halt of television production); Cathode ray and mechanical scanning, first television station (location, name and impact).

Colour: First colour television (initial impact), Baird’s improvement (use of scanning disks), Peter Goldmark (introduction of electromechanical system), first colour programs (early program types, impact), compact television (success and impact).

Digital: Switch from analog to digital (initial reception and impact), HDTV, NTSC and PAL (Brief understanding, resolutions and distinction).

(ii) Characteristics of Television.

An understanding of television as a medium: audio-visual medium; live medium; mass medium; domestic medium; transitory medium and expensive medium.

(iii)Types of Television.

A brief understanding of different types such as:

− CRT, Plasma, LCD, LED and OLED,

− SD, HD & UHD

− Smart TV

(iv) Television Broadcasting in India.

Television broadcasting in India from 1959 to present times to be done briefly.

(v) Types of Television Broadcasting

A brief understanding of different types of television broadcasting such as: terrestrial, cable, satellite/DTH, IPTV and online broadcasting.

5.Integrated Marketing Communications- IMC

(i) A brief understanding of IMC; benefits of IMC

Self-explanatory.

(ii) Direct Marketing

Definition of direct marketing; Marketing Mix – 4 Ps: a brief understanding of Product, Price, Promotion and Place.

(iii)Internet Marketing

Definition; Internet as an IMC tool; Interactivity; Advantages and disadvantages of internet marketing.

(iv) Sales Promotion

Definition; types: consumer oriented and trade oriented; uses of Sales Promotion.

(v) New ways of Advertising

Cross promotions, covert advertising and merchandise.

(vi) Public Relations

Definition; Role of Public relations: build a brand image, prepare feedback which allows for improvement, generate goodwill, evaluate and monitor media tools, aid in advertising and sales promotion, crisis management.

(vii) Difference between Public relations and Advertising

A brief understanding.

Internal Assessment – 100 Marks

Candidates will be required to do a minimum of four assignments during the year, as assigned by the teacher.

Evaluation

The assignments/project works are to be evaluated by the subject teacher and by an External Examiner. The Internal Examiner and the External Examiner will assess the assignments independently.

Award of marks - 100 Marks

• Subject Teacher (Internal Examiner): 50 marks
• External Examiner : 50 marks

To check further details of the internal assessment and the suggested topics for assignment, download the complete syllabus below:

Also Check: ICSE Class 10 Syllabus 2024-2025 of All Subjects