CBSE Class 12 Business Studies board exam is mainly based on NCERT books. In order to score maximum marks in the CBSE board exams, it is recommended for the students of CBSE Class 12 to study NCERT Books thoroughly.
NCERT has published two books for CBSE Class 12 Business Studies.
Business Finance and Marketing is one of the two books for CBSE Class 12 Business Studies.
You can view and download the Chapter 11, Marketing of this book from the link given below.