What is Marketing Decision Support System?

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May 5, 2015 16:08 IST

A coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and tile environment and turns it into a basis for marketing action.

The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools, and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies

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