Amazon launched an internet-connected TV set-top box or video streaming device called Fire TV on 2 April 2014. It costs 99 dollars and it is used for gaming.
It will allow consumers to stream content from Amazon's library, as well other video-on-demand services, directly to their TVs.
The box comes with a Bluetooth-enabled remote, which means it does not have to be pointed at the TV to work.
Fire TV provides games available from the gaming firms such as Sega, Disney and Android. It also expands Amazon Games Studio to builds bespoke games.
It can predict what the user will watch and cue it up instantly and microphone in the remote enables voice-activated search.
Amazon's Fire TV may give customers an alternative to Apple TV, Roku and Google's Chromecast.
About Set-top box
A set-top box is a hardware device that allows a digital signal to be received, decoded and displayed on a television. The signal can be a television signal, satellite signal or Internet data and is received via cable or telephone connection. It is also known as set-top unit. In India some of the set-top boxes available are Tata Sky DTH and Dish TV
Amazon.com, Inc. is an American international electronic commerce company with headquarters in Seattle, Washington, United States. It is the world's largest online retailer.
It was founded in 1994 by Jeff Bezos who is also the CEO of the company.
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