Google on 24 February 2015 acquired Facebook mobile marketing startup Toro. Toro Company is best known for its Facebook ad campaigns. The financial terms of the deal were not disclosed.
The acquisition will shift Toro’s focus away from Facebook. The company will continue to optimize campaigns and update dashboards for existing marketing customers. However, it won’t create new campaigns for the time being.
Toro was originally known as Red Hot Labs. The company is based in San-Francisco, USA. Toro offers services and tools to help developers market their apps on social media platforms like Facebook.
The company is led by Amitt Mahajan and Joel Poloney -- they previously co-founded MyMiniLife, which played a key role in the creation of FarmVille.
When: 24 February 2015
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