Search

Kashmir Chamber of Commerce & Industry slapped notice on Idea Cellular for Pashmina ad

KCCI asked Idea Cellular to immediately withdraw its controversial advertisement on Pashmina Shawls.

Apr 24, 2014 12:12 IST
facebook IconTwitter IconWhatsapp Icon

The Kashmir Chamber of Commerce and Industry (KCCI) on 23 April 2014 asked private telecom company, Idea Cellular to immediately withdraw its controversial advertisement on Pashmina Shawls. KCCI in its legal notice has asked the company to publish and telecast apologies at prime time as many times this advertisement has been telecast by it.

A compensational penalty of 400 crore rupees has been imposed on Idea Cellular. The KCCI has sought a penalty of 300 crore rupees for the loss of business and reputation and nother 100 crore rupees for suffering pain and agony.

image
KCCI lawyer, Azharul Amin has sent the notice to Chairman of Aditya Birla Group Kumar Mangalam Birla and Idea Cellular through Chief Corporate Affairs Officer Rajat Mukharji.

Earlier, the advertisement was termed as wrong and misleading by the chief Minister of the state, Omar Abdullah.

 

Download our Current Affairs & GK app For exam preparation

डाउनलोड करें करेंट अफेयर्स ऐप एग्जाम की तैयारी के लिए

AndroidIOS